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  • Writer's pictureJennifer Griffith

Busting 3 Myths About Brand Loyalty

Updated: Aug 10, 2023

brand loyalty stars on building blocks

According to the Macmillan Dictionary, brand loyalty is

“the tendency of customers to keep buying the same brand of a particular product instead of trying other brands."

Typically, this refers to whether consumers will interact with your brand more than once. Your hope is to have many happy consumers who in turn become loyal supporters of your brand and ultimately retained customers.

Is brand loyalty relevant in 2023? Let’s look at these 3 myths.


MYTH 1: Consumers are no longer loyal to any brands. FALSE

Brand loyalty was a major theme for the Acquia-commissioned global survey, “Closing the CX Gap: Customer Experience Trends Report 2019.” They discovered that 59% of American consumers say that once they’re loyal to a brand, they’re loyal for life – bringing the US to the top of the global list for lifelong customer loyalty.

This is good news for US business owners. Developing business strategies that include mapping out the customer journey will be a key priority for success.

80% of US customer have brand loyalty

MYTH 2: I offer a great product so of course my customers will be loyal. FALSE

While having a great product or service is key to the success of your business, other factors also influence customer retention and loyalty. It’s important that you nurture loyalty before the purchase. How do consumers interact with your company? Does your digital presence (ads, social media, website) express a cohesive voice and brand? Is every team member providing positive interactions with your customers regardless of purchase status?

According to Zendesk’s Customer Experience Trend Report from 2020, these key attributes create feelings of brand loyalty:

1. Price

2. Customer service

3. Product and service offerings

4. Convenience of purchase or use

5. Brand reputation

6. Personalization and promotions

brand loyalty and customer retention question

MYTH #3: I have a retail shop so I don’t really need a website to build brand loyalty. FALSE

You’ve spent countless hours getting your storefront ready for business. Maybe you even found a great location with an organic traffic flow. Recently, you’ve been considering whether a website would benefit your business or not. Websites build brand credibility and create a virtual hub for your customers. We found these statistics interesting.

online shopping statistics

Designing a website can overwhelm even the most organized business owner. With consumers forming opinions about a website in just 0.05 seconds, it’s critical to spend time formulating a plan for your website design.

Broaden your brand’s visibility and increase your credibility by partnering with us. We can help create content and website flow that provides positive experiences for your consumers. Let's Jabble!



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